iSqFt/BidClerk is a Software as a Service (Saas) leader that sits at the intersection of technology and the $450B construction industry.  As an Industry Leader in preconstruction management software we are providing our customers with the tools, information, and connections to work smarter, increase efficiency, and improve network communications. Join the iSqFt/BidClerk team and you will… Make Your Mark, Own Your Journey, Grow Your Connection, and Let Loose!

 

Position Overview:  Content Marketing Specialist

The Content Marketing Specialist is responsible for conveying a wide range of ideas in a simple, clear, and even entertaining way, both inside and outside the Company. This position serves the strategy and needs of the Marketing Department. He/She will work with the Marketing Team to create content that works. This person will be directly involved in projects, from ideation to completion, and will be accountable for results achieved.

The primary focus will be on the Marketing side of the business, with an emphasis on content that positively impacts the customer, brand, and sales and retention efforts.  The pursuit of this larger goal will lead to being called upon to support other areas, as priorities and business needs allow.

Essential Duties & Responsibilities:

  • Work with Marketing Team to drive sales by writing effective marketing content across website, email, iSqFt’s software, sales support material, and other advertising as needed. 
  • Work with Marketing Team to drive sales and retention by developing value-add content including blogs, webinars, eBooks, infographics, trade show materials, etc.
  • Gather, often via interviews, and develop customer success stories, testimonials, side-by-sides, and iSqFt application user tips.
  • Own the process of gathering and creating content for iSqFt’s newsletter and see it to completion.
  • Remain connected with performance indicators such as email open rates and click-through rates; website, including Google Analytics; and social media metrics.
  • Own and enhance all PR and social media efforts (including metrics), currently defined as Twitter, Facebook, Google+, LinkedIn, and the iSqFt Community.
  • Perform search engine optimization techniques in WordPress.
  • Revise, edit, and proofread content, checking for clarity, efficacy, spelling and grammar.
  • Respond to feedback in a timely manner.
  • Develop internal announcements that produce desired results.

The Ideal Candidate:

  • Is enthusiastic
  • Has excellent project management skills
  • Is deadline driven
  • Extremely organized and able to handle multiple projects simultaneously
  • Is a collaborator and writer at heart

Core Competencies:

Communication                          Business Insights                       Influence

Collaboration                              Adaptability                               Creativity

Action Oriented                          Marketing Knowledge                 Organization Skills

Primary Measurements:

  • Establish influence of content on purchase decisions
  • Increase engagement of customers and prospects on content and social media
  • Increase unique traffic to website to visit content

Qualifications & Experience:

  • Bachelor’s degree in English, Marketing, Journalism, or other related field, or equivalent pertinent experience.
  • 2-3 years’ experience in similar position.
  • Proficiency with MS Office Suite and Internet research techniques required.
  • Proficiency with audio-video software and WordPress is a plus.

Benefits:

  • Insurance
    • Medical
    • Dental
    • Vision
    • Voluntary Life Insurance
    • Company Paid Insurance
    • Flexible/HSA Spending Account
  • Health & Wellness Program
  • 401K Match
  • Time Off:
    • Paid time off (plenty of it!)
    • Holiday pay (10 & plus your two!)
  • Perks
    • Local Attractions & Product Purchase Discounts
    • General Electric Credit Union Membership
    • Casual Dress
  • Culture
    • Personal Well-being
    • Work Hard… Play hard work environment!
    • Professional Development Opportunities

 

You MUST use a resume when applying. Any application without a resume attached will not be considered.

We are an equal opportunity employer, and do not unlawfully discriminate in employment. No question on this application is used for the purpose of limiting or excluding any applicant from consideration for employment on a basis prohibited by local, state, or federal law. Equal access to employment, services, and programs is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the organization.

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